Tanner hiking at a waterfall with his son
My Story

Why I do this.

In 2020 the wheels came off. Depression. Not the sad-for-a-week kind. The flat, quiet, "I don't know what I'm for" kind. I sat on the edge of my bed at 2am one night and couldn't name a single reason to get up.

What got me out wasn't one thing. It was a stack. During my own hypnotherapy training I clicked into a truth I'd been blocking out: I'm in control. Everything in my life is the result of my own choices and actions. If that's true, I can choose differently starting now.

Within a week of that realization I could come out of a depressive episode that used to last weeks. Less than two years from depressed-on-meds to fully off medication and fully functioning. The years since have been about refining the toolbox, the same one I'd started building during that training, so other men can get there in a fraction of the time it took me.

I'm not coaching from a textbook or a certification I bought as a credential. I'm coaching from the actual climb, with a toolbox I built in real conditions on myself first. When you sit across from me stuck in your own head, I'm not guessing what that feels like.


Background

The long version.

I've been coaching in some form for over a decade. Ten years coaching high school lacrosse. Two years coaching CrossFit. Six years doing business and life coaching for marketing clients through my agency. The thread through all of it: I'm wired to sit with people in the gap between where they are and where they know they should be, and help them close it.

I studied marketing and communications in college, then built a career running campaigns for small businesses. That work taught me how people think, what drives decisions, and how stories shape identity. All of it feeds the coaching now.

The formal certifications came later, but the reps came first. By the time I sat for my Master Life Coach credential, I'd already logged thousands of hours in real conversations with real people trying to get unstuck. The certifications confirmed what the work had already taught me.

Tanner and Anna at the beach

Holly Springs, NC. Four kids. I'm Christian (The Church of Jesus Christ of Latter-day Saints). The work isn't. I coach men regardless of faith or no faith. Anna keeps me honest. She'd be the first to tell you if I was selling something I didn't live. I answer my own DMs.


Training & Credentials

The toolbox.

10 certifications. The climb is what I actually coach from.

+ Hypnotherapy training (clinical foundations)


Just So We're Clear

What this isn't.

This isn't therapy. If trauma is the primary work, you need a clinician, and I'll tell you that on the call.


This isn't hustle culture. If you're stuck, you usually need to slow down and see clearly, not speed up.


This isn't a course or a portal. The frameworks live in my head as diagnostic tools. The product is the conversation.


This isn't faith-gated. I'm openly Christian. The work isn't. Christian and non-Christian men are equally welcome. Neither is required.


One conversation tells you if this is the thing.

Text me. Tell me what's stuck. I'll text back. If we both feel the fit, we book a Mirror Session and go from there. If we don't, no harm done.

I usually reply within a few hours.