Life coaching for men, one honest mirror at a time.
You look fine on the outside. Inside, you're stuck, and you've been quietly carrying it for a while. This is where that ends. No 12-week program, no portal, no framework to memorize. Just you, me, and the thing you keep circling. Not therapy. Not hype. The mirror you never had.
Free, 30-45 minutes. A real conversation, never a sales call.
Five to ten men at a time · By design, not marketing
The work, in their words.
"I was stuck. Tanner kept asking why. The questions kept going until I actually understood more about myself, not just the situation. By the end I'd landed a new job with a better salary, started challenging things at home, and become a better husband and father. If you feel stuck, work with him."
"He's the first coach who has actually shown me the things I don't always see. His priority is holding up the mirror to show you where you've got blind spots. He calls us on our BS and happily steps into that role. It's out of kindness, because he wants to serve at the highest level."
"When I reached out I was unemployed, motivated but lost. The values exercise he walked me through gave me a blueprint to who I am and an identity I can anchor around my children. Now I'm present. I've done things that altered my reality instead of living inside my head."
Keaton WagnerHusband · FatherWho is this coaching for?
You'll recognize yourself in one of these. That recognition is the first sign this is for you.
You're in your late 20s or early 30s. Career is fine. Life is fine. But there's a quiet voice that keeps asking if this is really it, and you keep answering it by getting busier.
Or you're a decade into the marriage and the kids and the house and the career, and you can't remember the last time you actually felt alive inside any of it. You're performing the life, not living it.
Or you're a high performer. You read the books, you track the habits, you know exactly what to do. You just keep not doing it, and the gap between what you say and what you do is starting to cost you.
You're not broken. You're blind to something. Getting you to see it is the whole game.
If you're looking for a therapy replacement, trauma processing, or a guru with a system for your whole life, I'm not your guy. When therapy is the right call, I say so and refer you out. I take a small number of men at a time on purpose, so the ones I take get the real thing.
What actually happens when we work together.
You describe your problem. I hear the thing underneath it, the one you've been walking around for years, and I name it. That naming is the first shift, and most men feel it in the first conversation.
Then we build reps on the thing that actually needs to move. Not the thing that's comfortable to talk about. The real one. You leave each session with something to carry into your actual week, and we adjust as the work reveals what's under the surface.
There's real method behind it, diagnostic frameworks like the Critic Signatures, the Say-Do Gap, and Object to Agent, but they show up when they're useful, not as homework. The work earns the worksheet, never the other way around.
And you're not getting a guy who took a certification course last spring. I've been coaching for 18 years, from lacrosse teams to CrossFit athletes to men's lives. This is what I do.
The Mirror Session
30 to 45 minutes on the phone. I name the loop you're running and tell you straight whether this work fits. Never a sales call.
Your custom plan, in a workbook
Your plan, your language, your reps, in one personalized workbook. Whether we work together three weeks or six months, it leaves with you.
Your four moves.
You book a Mirror Session
Free. 30 to 45 minutes. I name the loop you're running and tell you whether this is the right shape for the work. If it's not, I point you somewhere better. Never a sales call.
You get a custom plan
If we move forward, I build a plan for your specific stuckness. Not a template. The shape, cadence, and focus are designed off what actually came up in your Mirror Session.
You keep the workbook
A personalized workbook holds your plan, your language, and your reps. Built for you, yours to keep, whether we work together for three weeks or six months.
You do the reps with me
Weekly sessions until the loop breaks. Some men need three sessions, some need six months. The work tells us when you're done, not a contract.
What does it cost?
Your first Mirror Session is always free. From there, two starting points, and you'll know which one fits after we talk.
For a specific decision you're stuck on, one loop you want to break, or a season of transition you want to move through clean. Three 60-minute sessions over four to eight weeks. You leave with the loop named and momentum on it.
A custom plan and ongoing reps, quoted after your Mirror Session because the right shape depends on you. Roughly $1,500 for a tighter plan, up to $5,000+ for longer work. No contracts, no forced upsells, ever.
I'm a member of The Church of Jesus Christ of Latter-day Saints. Christ is my Savior and Redeemer.
Faith is woven through everything I do. I don't lead with it in the work, and I don't require it. Christian and non-Christian men are equally welcome. The men who share the faith know it when they see it.
Fair questions.
I help you see the pattern you're too close to see yourself. We name the loop you keep running, then build reps on the thing that actually needs to move, not the comfortable one. It's not therapy and it's not a course. It's one honest mirror, weekly, until the loop breaks.
No. If you need trauma processing or clinical support, therapy is the right call and I'll say so and refer you out. Coaching is for men who aren't broken but are blind to something. When therapy is the better fit, I tell you.
No. Faith is woven through how I work, but I don't lead with it and I don't require it. Christian and non-Christian men are equally welcome.
A free 30 to 45 minute conversation. I name the loop you're running and tell you honestly whether this is the right shape for the work. If it isn't, I point you somewhere better. It's never a sales call.
Your first conversation is free.
Text me and we'll get 30 minutes on the calendar. Come with the real thing, not the polished version. That's where the work actually starts. Local to Holly Springs? I run a small, private, invitation-only men's group here too.
Your free Mirror Session, right here.
I run these myself. A real conversation, not a hard sell. 30 to 45 minutes, on the phone.
Calendar not loading? Text me at (385) 448-4884 and we'll find a time.