AI systems I build, run, and hand you the keys to.
I build the things I wish existed, then I let other people use them. I've been building with AI since before it was the thing. Talia runs my businesses. Atomic Fox runs marketing for operators. Throughline runs my coaching brain. ADHD Atlas runs my research. Most of these started as something I built for myself, and a few are now products you can actually use.
Six things I've built.
Talia
AI chief of staff that runs my whole operation
The operational brain behind every business I run. She dispatches specialist agents, tracks every work item, handles approvals, and gives me one Discord interface to everything. Not a chatbot. A real system, live, with cron jobs, a memory layer, and her own opinions.
Live and in production · Full page →
02The Talia Blueprint
The do-it-yourself version, for operators who want their own
Four Google Docs walk you through architecture, setup, and Discord wiring. Claude does the heavy lifting through an interview prompt, you do the customizing. The same system I run, in your hands, by tomorrow afternoon.
Live · $39 one-time · 7-day refund · Full page →
03Atomic Fox
AI marketing software for people who'd rather own the system than rent an agency
The marketing engine I wanted to exist. It runs campaigns, generates content, manages outreach, and produces reports without an agency in the loop. Built for the founder-marketer who wants the output of AI without the retainer.
In development · Full page →
04Throughline
A knowledge graph for my coaching work
Holds the full library of my coaching frameworks, diagnostics, essays, and transcripts, and connects them so I can pull the right thread for the right man at the right moment. Built because notes apps don't think and Notion doesn't connect.
In development · Full page →
05ADHD Atlas
A structured knowledge graph about ADHD research
For people who actually want to understand the research on ADHD, not get productivity tips. It pulls peer-reviewed sources into a graph you can explore. Built because the gap between the research and the pop-psych content was driving me up a wall.
In development · Full page →
06The AI Leverage Map
Find out where AI actually pays off for you
A 48-hour audit of your business. Every AI play ranked by impact and effort, your 30-day priority move, and a build-vs-buy call on each. You keep the map either way.
Live · $500 · Full page →
Two of these are live. Go poke them.
Sokka + custom builds.
Beyond the personal projects, I build and run Sokka, white-label software and done-for-you marketing for local businesses, and I take on custom AI builds for operators who want a specific system that actually works. Speed-to-lead that answers in seconds, follow-up that never drops, knowledge systems trained on how your business really runs.
The rule is always the same: build it with you, hand you the keys, no rented black box.
Four lessons from shipping.
The bottleneck is almost never the model.
The model is good enough. The bottleneck is the system around it, the prompts, the memory, the routing, the human-in-the-loop, the cron. AI without that system is just a chat window.
Replace a frustration, not a feature.
Every project here started with me being annoyed at something. If you can't name the frustration, you don't have a product, you have a demo.
Voice and brand still win.
The same AI can sound like a chipper SaaS page or like a real person. The difference is the system around it. AI is a force multiplier on whatever voice you've actually defined.
Build for yourself first.
Every product I run was first a thing I built for me. Talia ran my operation for months before I sold the blueprint. Using your own thing teaches you what's actually broken.
Where does AI actually fit in your business?
That's exactly what the Leverage Map is for. A 48-hour audit and a ranked map of where AI moves the needle in your operation over the next 90 days. Specific plays, ranked by impact. Not theory, not hype.